Photo credit:  2021 iHeartCountry Festival- Show Blake Shelton performs at the iHeartCountry Festival on Saturday, Oct. 30, 2021, at the Frank Erwin Center in Austin, Texas. (Photo by Jack Plunkett/Invision/AP)

Blake Shelton’s new single “Texas“ came out this month, and his new Friends & Heroes Tour kicks off in February.  So he just launched some new merch that’s so dumb, fans are loving it.

He posted a video where he jokes that the merch he’s been offering is “embarrassing” and overproduced.  So he decided to keep things simple and design some stuff himself.

For $15, you can get a set of four red cups that say, “I Drink, Get Over It.”  It’s a reference to a cup he had on stage with him at a show in Florida in 2016, back when rumors were swirling he was in rehab.  (He’s said it since then too.)

But the truly dumb product he’s selling is a black t-shirt with a photo he claims he snagged off his own phone.  It’s a shot of him looking not-very-sober.  And all it says is, “I Bought This Shirt from Blake Shelton.”

He says he wanted it to be “honest,” because that’s what people are looking for these days.