coraCalifornia based shoe company Livie & Luca is getting on board with the “Changing the Face of Beauty” campaign, and has recruited a number of children with down syndrome and other disabilities to model their products for their 2015 Back to School campaign.

According to the story on Mashable, the campaign is called #ImGoingBackToSchoolToo, and encourages inclusiveness for young people with disabilities.  Non-profit organization Changing the Face of Beauty says that 13% of kids going back to school this fall have a disability, and we need to be teaching our children that anyone can be beautiful, and we need to change people’s perceptions and stereotypes.

I say good on em!

 

Changing the Face of Beauty + Livie & Luca from Livie & Luca on Vimeo.