Jake Aims At Greatness And A top Radio Exec Says Pull Females Off Country Radio For Success 

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Jake Owen had a conversation with his producers that changed the tone and trajectory of his next album “I said, ‘Look, guys … we have to do something that will change the perception of us a little bit, because otherwise why would we do this? This isn’t gonna change our lives unless we do something great,’”

 

Lets face it , women aren’t getting a fair shot at country radio these days ,we may now know why . In a new interview, one of the top programming consultants in the business asserts that not playing women is part of the pathway to success for a country radio station. “If you want to make ratings in country radio, take females out,” Keith Hill tells the industry publication. “The reason is mainstream country radio generates more quarter hours from female listeners at the rate of 70 to 75 percent, and women like male artists.  Several artist have come out challenging this statement including Martina Mcbride and Jennifer Nettles